Fat Watchers Rebrands to WW and Refocuses on Wellness and Wellness

 

Fat Watchers is slimming down their title.

The bodyweight decline company announced Monday that they are rebranding to just WW as portion of their change absent from dieting.

As an alternative, WW — with the slogan “Wellness That Works” — will emphasis on all round overall health and wellness, CEO Mindy Grossman defined.

“This notion of likely from bodyweight to wellness is a lot more sustainable to individuals, due to the fact we’re providing them a lot more than just a limited-time period remedy,” she said on Today. “We want to be a companion in overall health, sustainably.”

Although WW customers will proceed to rely factors throughout foods through the working day, as they often have, they now can also make health and fitness factors for doing work out, which they are contacting In shape Details 2.0. And for the 1st time, the factors will vary primarily based on people’s peak, age, bodyweight and sexual intercourse, and primarily based on the kind of exercise they do.

 

“Just as all energy are not produced equivalent, the identical is real for routines: 100 energy burned going for walks is not the identical as 100 energy burned lifting weights or working,” the firm defined in a push launch shared with Folks.


WW’s revamped application
Fat Watchers

“We’re getting the science of what has labored in meals and making use of it to overall health and workout,” Grossman stated.

WW is also partnering with the meditation application Headspace, as portion of their emphasis on tension reduction.And customers will start off earning “wins” through the working day — for carrying out issues like moving into their breakfast and workout routines into the application — which will then insert up to benefits like a closet makeover, cookbooks and a lot more.

“We are getting to be the world’s companion in wellness. No subject what your purpose is — to shed bodyweight, try to eat much healthier, shift a lot more, build a constructive head-established, or all of the earlier mentioned — we will provide science-primarily based options that suit into people’s life,” Grossman stated in the push launch.

 

 

 

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Weight Watchers is evolving! #WW

A publish shared by Oprah (@oprah) on

 

Oprah Winfrey, who created a 10 % investment decision in the firm 3 many years back, talked about the rebranding on Instagram Monday early morning.

“Weight Watchers is evolving! #WW” the media mogul, 64, wrote on Instagram, alongside with a online video in which she in depth her early morning food. “Having the best breakfast. Eggs, mushrooms — no factors. And my favored: toast, with a small jam, with the new WW. Really like it.”

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